Tal Baum, Owner
Born and raised in Haifa, Israel, Baum moved to Florence, Italy, at the age of 21 to study architecture at Florence University. She remained in Italy for seven years, where she mastered the language and developed an intimate knowledge of Italian cuisine. With the secrets of traditional Italian cooking under her belt and a passion for cooking passed down from her grandmother, she produced and published a cookbook entitled “Zeb.”
Her culinary journey, coupled with her architecture background, inspired Baum to become a restauranteur. She wanted to create an environment around the philosophy that the hectic nature of modern life should not compromise the quality of the food we eat. She first put this to the test when she moved to Atlanta and opened Bellina Alimentari at Ponce City Market in 2015.
Following the success of Bellina Alimentari, Tal set her sights on opening three new restaurants. In summer 2019, she returned to her roots and introduced Atlanta’s Westside to modern Israeli cuisine with Aziza. Next door, she opened quick-stop falafel stand, Falafel Nation, serving up delicious to-go items including falafels using her grandmother’s recipe. She has also recently opened Rina, an Israeli street food concept, in January 2020 along the Eastside BeltLine.
As one of only three women-led restaurant groups in Atlanta, all four Oliva concepts prioritize giving back to the community and expanding culinary perspectives.